Burger King Ad Campaign Causes Mixed Feelings For Millions
Eat like a king on a budget. Three tasty options fries, drink and nuggets. All for five bucks – wait, that can’t be true. I just confirmed that this is the actual price. At BK, do as you see fit. You rule!
These lyrics are just one variation of a series of jingles created in an ad campaign for Burger King that was a staple of the 2022-23 NFL Playoffs. It’s caused several people to jump on the bandwagon and sing the song to their heart’s content, and for others it’s been an unwanted earworm they can’t seem to get rid of.
From a marketing perspective, advertising works wonders. Everyone, whether they hate or love advertising, will remember this for a long time.
It also reached a wide audience. According to Sports Pro Media.
Social media is another vital part of marketing in today’s media age. platforms such as ICT Tac, the form of social media most used by Generation Z; generated more than 750 million additional views for ad campaign with ad-centric content.
These are just the stats from a singular platform that primarily focuses on a single generational demographic, platforms such as Twitter, Facebook, and Instagram have also been a major driver in spreading the catchy jingle.
For Twitter, it’s been a trending topic almost every time there’s a playoff game. It has been the subject of many jokes, with several tweets each reaching hundreds of thousands of users.
Some examples of tweets and trends serving as additional and, above all, free advertising for Burger King:
The current campaign isn’t the first time the NFL and Burger King have struck a deal on a successful campaign for the restaurant chain. In 2005, the two parties reached a one-year deal that had a grand prize of two tickets to Super Bowl XL, according to Market leader.
You rule! According to Uproxx.
Whatever executives thought came out of the ads and overall campaign, the extent to which it became a talking point came as a surprise. Once the NFL playoffs are over, the second most remembered thing after the Super Bowl winner might very well be the Burger King jingle that seems to play every commercial break.